FOCUS ON SOLUTIONS
Sometimes, Calgary marketing companies may design a marketing campaign that focuses on a problem. That is a tried and tested device that has brought in a lot of results… lots of results in the past. There is a time and a place to look backwards at what has been done, but the danger is that if you use this as a starting point you will continue to head that way. Innovation is not found in the rear view mirror.
Instead, focus on solutions. Highlight the positive outcome of the service or product you are marketing. Thats what people are looking for. If you are appealing to a demand market then the biggest part of the campaign is almost won. You want your company to be known as a problem solver and innovator and focusing on the solution is the only way and if you hit a demand in the market, youre set for an amazingly successful campaign. CREATE A GREAT MARKETING PERSONA Take the time to create a great marketing persona though them you will get to know your target market and be able to create a campaign that reaches out to them. If you want to keep your marketing out of the junk mail folder, it needs to have a clear message to the right persona. Make one and speak to it often! DONT BE TOO CLEVER The message you present to your target market needs to be clear. Too clever and it wont be understood, too simple and it will be too boring. If you have the right solution, targeted to the right marketing persona, all you need is the right message. There is a perfect message out there for you audience, so make sure you have the right one or ask a successful Calgary marketing company to make one for you. INFORMED CTAs (Calls to action) One thing that you must include in your marketing is an intelligent CTA. Everything about it makes a difference where you place it, what you say even down to the colour and shape of the design. You have to offer something that will galvanize your target market into action, a device that they will not be able to ignore. Make sure that you base your CTA around what your audience wants to hear, not what you want to say. As far as what is an effective CTA that will depend on what appeals to your marketing persona. Get all the tracking data you can and see what it says to you. The more you analyze, the more you learn. BE BOLD Dont be afraid to employ something bold and innovative with your message. Guerilla marketing is one technique that can be adapted for any market and will ensure you will be remembered. If your budget wont stretch to a large scale event, think about using different colors, shapes or messages to get noticed. If you want to be noticed, this is no time to be looking backwards. Also include what you can lay claim to. If you use superior ingredients tell your audience; if you have a larger range of products make sure your customers know. It sets you apart from the crowd. By using these devices you can make sure your marketing stands out from the crowd, also building up a relationship of trust with your chosen market. If you arent able to create a far reaching marketing campaign, then consider the services of a Calgary marketing company.