When looking for professional SEO services, it is important to note that there is a major difference between on page SEO services and off page SEO services. Both of these things are extremely important when it comes to getting a website ranked highly for their most important keywords and also for keeping the site up there.
Knowing a little bit about what each type of search engine optimisation entails will help you to figure out what type of SEO services are the best fit for your specific needs.
On Page SEO Services
On page SEO services are a little more intense and often requires access to the coding of a website. On page refers to anything directly related on the website or the website's coding that can make a huge difference in how rankings work.
Just a few of the issues that are considered part of on page SEO include:
- High quality original content
- Meta tags and alt tags
- Title tags and heading tags
- Proper website coding
These are just a few of the things that go into ranking a website and they make a difference. Content goes first and foremost as Google has spent a lot of time talking about the need for original, interesting content that adds value and shows a mastery level of the content and the main language.
The next step is seeing all the tags are in place. Google can't read pictures, which makes good alt tags important, and having proper keywords in titles and sub-titles also makes a huge difference. Not having these puts a website at a huge disadvantage against those that do.
Off Page SEO Services
Off page services often involve managing active social media accounts, gathering high quality backlinks to improve rankings, or even looking at things like better hosting platforms.
Gathering high quality backlinks is probably the off page service that is in the highest demand. While backlinks have a bad rap now because of the major Google updates, those hammered websites that used a lot of keyword anchored backlinks or received them, the truth is that even one or two truly good backlinks from related authority sites can now be enough to vault someone to the top of a lot of competitive keywords.
Since most of the "chaff" links have been removed from Google's rankings, that just leaves the solid wheat. Authority matters, and that means a truly special backlink can be enough to drive traffic in droves. Private blog networks used to profit from the mass backlink scenario, but now the non-abused PBN systems that have true authority sites can really shape who is seen on the world wide web.
Whether your website is in need of on page or off page SEO services, the key is to do some research so you can figure out what you need most, and what SEO West Midlands firms are going to serve your specific purpose. By doing a little bit of research ahead of time you will be able to find the right combination of on page and off page SEO to get the top three rankings you crave.