Search engines can be the bane of even a good website. The typical Google user isn't going to go past the first couple organics search results, so as a website owner getting the highest possible ranking on search engines can be vital to your site. Both old and new sites can benefit from more page views, and though there are many different ways to boost traffic, you probably don't have a lot of time to waste trying them all out. That's why I highly recommend you try out my personal SEO strategy, I found it years ago and I'm still using it. Why do I use it? Because it really works!
People post on internet forums and blogs every day. It's a great form of interactive social media and you can use this to improve your own page ranking. Read as much of them as your can, and don't forget to comment on them so you show your market that you are involved with them. Knowing what your market is saying is crucial to your website, and by being active in the online community you can build credibility and create a way for users to interact with you.
You may know what you audience says and does, but you don't want to jump into their blog comments with just a link to your site and without any content. Many consider this spamming and won't click your link. What I find works best for getting more people to follow my links is to actually quote a bit of the blog post you are commenting on. This builds trust and credibility with the people reading your comment.
If you want to increase your page views and get higher on search engine I have a great advertising trick for you. It's totally free and it can help boost users confidence in you. Next time you read someones blog, make sure to comment and leave a link to your web page in the comment. I've seen this increase the ranking of many of my sites, and it's totally free unlike fancy banner ads that don't always work.
If you are looking to improve your page ranking, you should consider linking to blogs such as blogspot and weebly. Yes this can help you better interact with your target audience, which means they are more likely to remain long time customers and visitors to your site.Zac Dillon SEO Agency in Newcastle NSW has written a summary of techniques to improve your google ranking;
This is probably the most important thing to do almost as soon as you create your page. Ensure your most important keyword is towards the beginning.
H1 header tags
The main title of your page should be a H1 HTML tag. This lets the search engines know what your page is about. It serves the same concept as reading a newspaper headline. The H1 heading should also match your page title to increase its relevancy in the SERPS.
File naming conventions
To increase your chance of ranking high, ensure that your filenames match your page title and H1 tag; this should ideally all be the same. Do not use spaces but hyphens instead as these are seen as spaces. For example, www. yourdomain.com/ my-keyword-phrase.html. Also, keep your file name slug as high up the hierarchy as possible. This is because your domain name should also be keyword rich or at least contain your keyword in some way. This is very important for ranking well in Google.
This can be a very powerful way to drive traffic. For example if your SEO strategy is to target the term 'blue type widget' we would save our image as blue-type-widget.jpg. We then use the keyword phrase and place it inside the 'alt' text and then place this code towards where the keyword is mentioned in your site content. If this is a low competition key phrase, then chances are you may rank high in Google images which is great because that is more free traffic for you. This is nice referral traffic and all helps towards your AdSense clicks.
Interlinking and Backlinking
Internal page linking can be a good way to tell Google about the theme of your website and itâs pages. By using targeted relevant anchor text, and arranging pages into themed directories, you can help increase your rankings and also help to distribute any PageRank your site may have.
This is what makes or breaks your page. All the above techniques will compliment your page and SEO efforts if you have good quality content that is relevant to your website's theme and user's search, this is shown by the content matching the anchor text of the backlink as closely as possible. They say that 'content is king' and this has always been the case ever since the inception of the world wide web. Don't forget to use bold and italics to emphasize points in your content but don't overdo it.