Where does your website rank for local keywords for your business in Worcester? Are you on the first page? If not, you may be doing something wrong. It is not your fault though as search engine optimization is a difficult task. This article is going to show you why you need to invest in local SEO efforts for your business.
More Local Credibility
Take a moment and think as a searcher would. If you went to Google and typed in Worcester Dog Groomer and your site was not listed on the first page, would you trust it? The truth of the matter is most internet users do not even get past the third result on the first page of Google. So, if you are looking for the lion's share of traffic you need to be right in that sweet spot. Regardless, if you are below a nationwide chain or some out of area competition, you have already lost the sale. Local SEO will help to get you to the top spot and allow you to gain all of that traffic.
Many business owners were lured into building a website for their store thinking it would start pulling in money 24/7. It may be possible that you have had some additional income from the site, just not what you were thinking. The thing is, a website by itself is simply not going to bring in traffic on its own. While it may start getting a trickle of traffic over time, it is nothing to write home about.
Implementing local SEO will inject powerful keywords into your site that visitors are searching for. With the right optimization, your site will start to rank for these and you will have more traffic than you know what to do with. In addition, local SEO Worcester agencies know the importance of niche keywords over tire kicker keywords. Buyer keywords are those that bring visitors to your website with their wallets and purses wide open and ready to buy!
Cheaper Than Traditional Advertising
Have you ever looked at the cost of having a full page ad in the yellow pages? Or perhaps a 30-second radio or television spot? The costs for these forms of advertising are incredible even in local markets. Local SEO has one of the best ROIs in the advertising realm. The reason being, is that you are marketing to people who are already looking for you. You do not have to interrupt their television show or favourite song. In addition, once the initial work has been done, all that is required is maintenance work to stay in the top spot. However, most businesses will start targeting other keywords to gain even more traffic.
As you can see, it has become almost impossible for a local business to survive without the help of a great local SEO company. It allows your business to be found by the right customers which increases the number of sales and leads. If you have not invested in local SEO by now...it is time. Your competition is stealing money right out of your pocket the longer you wait!