A human billboard can liven up the scene while giving the crowd reasons to visit your store after getting the message from these sign spinning geniuses. However, if you are planning on hiring a sign spinner, it is important to look at certain aspects to consider. So, check out these do's and don'ts when it comes to choosing the right sign twirler for your business marketing needs.
1. Look for professionals.
Although your hyper and energetic friend may offer to hold up that huge arrow sign to drive more people to your store, you want to deal with a professional who knows how this task is done. Only a professional talent can do sign spinning effectively, considering the amount of training he or she gets before getting the job. Experts also know the best location to bust their moves, which can lead more customers to your business.
2. Think about your insurance coverage.
Sure, it is great to have someone do some fun antics that may motivate people to visit your pizzeria or salon, but does your business have sufficient insurance coverage for your sign spinner? You can never tell when accidents happen, and the last thing you want is to get sued by the person for a mishap that has occurred while he or she was spinning signs around. You have to remember your legal responsibility towards every employee, so think about your insurance coverage for the business.
1. Avoid any hazardous and highly risky stunts.
It may be entertaining to watch a fire-breathing guy who's holding out an arrow sign for your business, or a circus-like skit in the middle of the road with flying acrobats as your human billboards. However, these are risky and dangerous stunts that can seriously injure your sign spinners, as well as the crowd. It is much better to stick to artistic shows to draw people's attention to your business such as tap dancing, martial arts demos, or even live acoustic performances.
2. Never go too far from your business' location.
The whole point behind hiring a sign spinner is to have people nearby learn about your business and possibly check it out. If you go too far from where your shop or restaurant is situated, then you are not reaching out to your target market. Focus on your actual location and have your sign spinners perform their skit in a high-traffic area not too far from your business.
By knowing more about these do's and don'ts, you should be able to make the most out of your time and cash investment on hiring an excellent human billboard.