If you're in business, you may want to consider running a blog in addition to your company website. Blogs offer your customers a way to learn more about your company, your product and to interact with you. This interaction can often lead to more sales and more customers.
Customers love learning about your products and as you update products or bring new products on board you're going to find that you can increase sales if you have a blog that gives your customers more detailed information about said products.
This information may be as simple as the launch date of the new product or service or it may be as involved as a demonstration on a video of how to use said product or service.
Either way, you're offering a unique service that shows customers what is going on and helps you to increase your sales.
Blogging also offers customers a way to weigh in on how they use the product, their unique experience with the product and a way to share what they think about the product.
Good or bad, you need to know what your customers think and that's where the comment section comes in very handy. If a customer is satisfied, great, they will share this, if they are dissatisfied, you want to know, and you want an opportunity to fix the issue.
Fixing an issue should all be logged throughout the comments so that other customers see that your company is all about treating their customers well and ensuring that the customer is always happy.
If they are not happy you'll want to work with the customer to make them happy. When potential customers see this they are much more likely to want to work with a company that will set things right as opposed to a company that doesn't care.
Blogging is great for SEO and also offers any company a great opportunity to enhance their business and if it's gone about in the right way, customers will find that they learn more about the business and interact more with the business.
A good way to do it is to have one or more employees work together to run the blog. Share a united front on the blog and give different perspectives.
Additionally, customers can sign in for a more personalized experience or sign up for updates via emails. This way, they can always know when the blog is updated.